Know the Money Average if you want More Money.  You want to know how much Money a lawyer usually gets Over the first insurance offer. E.g., Insurance offers $10,000, lawyer gets you $40,000. This is the best way to judge the performance of an injury lawyer.  The insurance company gives an initial case value (Offer). Then, your lawyer works to negotiate a higher amount (Money Over Insurance Average).   The bigger the Money Average the better.  

It’s all about the money.  Let’s face it.  The reason you would work with a lawyer is to get more money than you could get without the lawyer.   Law firms know this.  Law firms track dozens of numbers that relate to the performance of the law firm and each of their lawyers.    

Common things a law firm tracks:

  1. Cost Per Click
  2. Click Through Rate
  3. Website Conversion Rate 
  4. Adwords Score
  5. Online Ad Impressions
  6. TV/ Billboard Impressions
  7. TV Points
  8. Share of Market 
  9. Cost Per Lead 
  10. Cost Per Lead by Case Type
  11. Cost Per Case 
  12. Cost Per Case Kept
  13. Unique Visitors 
  14. Bounce Rate
  15. Number of #1 Rankings
  16. Number of SERP gains
  17. Google Map Rankings
  18. Total Ad Spend
  19. Ad Spend by Media
  20. Ad Spend % of Revenue
  21. Cost Per Acquisition by Media
  22. Average Age of Client
  23. Sign up Days from Accident
  24. Sign up from First Contact
  25. Number of Chase Follow Up Points
  26. Intake Overall Conversion Rate
  27. Intake Conversion Rate of Wanted Cases
  28. % of Each Type of Case (MVA, Slip & Fall, etc)
  29. Number of Phone Calls
  30. Calls Handled Per Intake
  31. Avg Duration of the Call 
  32. Cost Per Hire
  33. Years Employed at Law Firm
  34. Years of Experience
  35. Number of Employees
  36. Numbers of Lawyers
  37. Hourly Rate of Pay
  38. % of Fee Paid to Lawyer 
  39. Number of Cases Per Lawyer
  40. Number of Client Contacts 
  41. Lawyer Hours Per Case File
  42. Avg Lawyer Hours Per Case by Lawyer
  43. Avg Lawyer Hours Per Case by Law Firm 
  44. Closed Without Recovery
  45. % of Dropped Cases
  46. % of Clients Lost 
  47. Cases with No Insurance
  48. Cases with Fraud
  49. Gaps in Treatment
  50. Treatment Completion
  51. Number of Demand Letters
  52. Types of Injuries on Case
  53. Injuries and Avg Settlement
  54. Past Cases and Past Legal Tactics
  55. Average Days to Settle
  56. % Cases Litigated 
  57. % Cases to Trial 
  58. Record Settlements
  59. % of Case With Full Policy Limit Settlement 
  60. Settlement % of Policy Limit   
  61. Success Rate
  62. Number of Reviews
  63. Number of 5 Star Reviews
  64. Total Settlements of Lawyer
  65. Total Settlements of Law Firm
  66. Average Settlement 
  67. Average Fee to Law Firm
  68. Average Fee to Law Firm by Case Type
  69. Avg. Fee Per Lawyer 
  70. Avg Fee Per Lawyer by Case Type 
  71. Insurance Initial Offer
  72. Insurance Final Offer before Trial
  73. Money Over Insurance Average for Law Firm
  74. Money Over Insurance Average per Lawyer

Law firms track over 70 different performance numbers including the money performance Law firms know how each lawyer performs.  They know who is the bankster lawyer of the firm getting the most money over insurance. 

Before you sign, Know the Money Average.   This lawyer went to a fancy law school… cool.  Big settlement for somebody else…so?  Good hair…don’t care.  What’s the Money Average? 

If you want more money from your case, you want a lawyer with a high money over insurance average.